Monday, 16 February 2009

Sony Ericsson launches Communication Entertainment Unlimited

How many megapixels can you squeeze into a cell phone ? On the even of the big Mobile World Congress wireless telecom trade show here in Barcelona, Spain, the race is on. At pre-show press conferences, Sony Ericsson launches (February 15, 2009) new prototype handsets Idou.

Sony Ericsson today unveiled the next step in its evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment.

Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises:
  • Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
  • Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
  • Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.
“Idou” is a concept name for this phone and not the final name under which the product will be marketed to the public. Idou encapsulates the future of mobile entertainment in the palm of your hand delivering visual communication like never before.

Capture moments, talk through pictures and share all your experiences like never before with the 12.1 megapixel camera, intuitive touch features and Xenon flash. Tap directly into your favourite videos and tracks with the full-touch media menu and feast your eyes on movies, TV-series and video clips in true 16:9 widescreen format. Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and download exciting content from PlayNow™ to make the Idou truly yours.

Idou will be based on the upcoming Symbian Foundation operating system (the open, royalty-free mobile platform based on the Symbian and S60 platforms) and will be available 2nd Half of 2009.

Several Considerations
Idou will be good communication entertainment concept for the future, but handhone TV and other entertainment handsets have launches on the market. What Idou special have ? We can wait and try it after available on the public markets.

Megapixels are too often equated to image quality. As increased amounts of data are recorded on sensors that are half the size of a postage stamp, graininess and degraded image quality often are the result.

Sensor size, image processing hardware and software, image format (compressed or RAW), lens quality, and numerous other components are all just as, or more important than megapixel count.

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